The Why
Driven by a vision that he CAN change the world, JC has always been fascinated with super hero characters and their ability to take the powers bestowed upon them to protect their world or universe from evil forces. Like super heroes, JC truly believes that we are all born with the potential super powers of our mind and thoughts. We make the choice to develop these celestial gifts into awesome, life changing abilities, or allow them to waste away or be controlled by someone else.
Graduating from the prestigious Morehouse College, this business savvy individual was destined to not only take on, but also conquer corporate America. This can be attributed to his hard-nosed attitude and overwhelming ability to retain and apply any amount of useful information. While working for the worlds top two fitness organizations for the past 8 years he’s had the displeasure of watching the obesity epidemic take off from a front row seat. Noticing the huge amounts of money being made, he couldn’t help but notice how little weight was being lost and staying off. Identifying that our fitness industry is incomplete he knew he had found a new purpose for his super powers!
Through sympathy, straightforward, no nonsense approach he has changed thousands of lives refusing to implore the use of weight loss gimmicks, propaganda, or false testimonies which seem to be common practice of today's fitness industry. Many years performing music have taught J.C. to hear all sounds as a part of life's infinite melody, a skill he has translated into the world of physical exercise by seeing all movement as life's infinite workout. As in music, two notes out of harmony can be unpleasant to the ears. This concept runs parallel with an imbalanced approach to a healthy lifestyle; you'll get an unpleasant result. JC has chosen to use his knowledge and experiences to help all people enjoy the highest quality of life through healthy mental, physical, and nutritional choices. Ultimately seeking to make obesity a non-issue, J.C. invites all to; "Love life, love others, and get your workout on!"
Graduating from the prestigious Morehouse College, this business savvy individual was destined to not only take on, but also conquer corporate America. This can be attributed to his hard-nosed attitude and overwhelming ability to retain and apply any amount of useful information. While working for the worlds top two fitness organizations for the past 8 years he’s had the displeasure of watching the obesity epidemic take off from a front row seat. Noticing the huge amounts of money being made, he couldn’t help but notice how little weight was being lost and staying off. Identifying that our fitness industry is incomplete he knew he had found a new purpose for his super powers!
Through sympathy, straightforward, no nonsense approach he has changed thousands of lives refusing to implore the use of weight loss gimmicks, propaganda, or false testimonies which seem to be common practice of today's fitness industry. Many years performing music have taught J.C. to hear all sounds as a part of life's infinite melody, a skill he has translated into the world of physical exercise by seeing all movement as life's infinite workout. As in music, two notes out of harmony can be unpleasant to the ears. This concept runs parallel with an imbalanced approach to a healthy lifestyle; you'll get an unpleasant result. JC has chosen to use his knowledge and experiences to help all people enjoy the highest quality of life through healthy mental, physical, and nutritional choices. Ultimately seeking to make obesity a non-issue, J.C. invites all to; "Love life, love others, and get your workout on!"
